🎤 FEATURE
Pluggin’ Into Popular Industries
The Next Boom Bap Wave Rides In From the Soil Up
By GUMM Staff Writer
Estimated Read: 10 minutes
Popular Industries: Boom Bap’s New Vanguard
By [Mr. Baaka]
INTRODUCTION
In the ever-evolving landscape of hip-hop, the resurgence of Boom Bap has brought forth a new generation of artists who are redefining the genre’s boundaries. Among these trailblazers are Open Mike Eagle, Still Rift, and Video Dave, collectively known as Popular Industries. Their collaborative efforts have not only revitalized the classic Boom Bap sound but have also infused it with contemporary elements, creating a unique blend that resonates with both old-school aficionados and new listeners alike.​
OPEN MIKE EAGLE: THE INTELLECTUAL
Open Mike Eagle brings a cerebral approach to his craft, drawing from a rich musical heritage. Raised in a family of musicians, his eclectic style combines soulful melodies with introspective lyrics that delve into societal issues and personal narratives. His collaborations with various artists have resulted in an innovative sound that challenges conventions, appealing to a broad spectrum of hip-hop enthusiasts. Mike’s work exemplifies the Boom Bap revival, paying homage to its roots while pushing its boundaries.​
STILL RIFT: THE STORYTELLER
Emerging from the underground scene, Still Rift’s music is a testament to authentic hip-hop. Hailing from a culturally diverse community, his lyrical prowess is rooted in storytelling that captures the essence of life experiences. His debut album, “The Rise,” released in 2015, showcased his ability to blend 90s-inspired beats with modern production techniques, earning him a dedicated following. Tracks like “City of Dreams” and “Echoes of the Past” highlight his lyrical depth and commitment to the Boom Bap tradition.​
VIDEO DAVE: THE VISUAL MAESTRO
Known for his visionary approach to visual storytelling, Video Dave seamlessly merges music and art. With a background in media and art, he crafts compelling visual experiences that enhance the narrative of his tracks. His ability to blend intricate beats with striking visuals creates a multi-sensory experience that resonates deeply within hip-hop culture. Dave’s contributions to the Boom Bap revival are evident in his artistic choice of samples and his knack for creating content that is both nostalgic and fresh.​
THE COLLABORATION: ‘PLIERS’ VIDEO
The ‘Pliers’ video stands as a testament to the synergy between Open Mike Eagle, Still Rift, and Video Dave. Each artist brought a unique perspective, resulting in a visually striking representation of the song’s themes. The video’s concept is intrinsically linked to the lyrical content, reflecting the struggles and triumphs depicted in the lyrics. The meticulous attention to detail, characterized by vivid imagery and dynamic cinematography, adds depth and resonance, creating an immersive experience for the audience.​
REVIEWING THE ALBUM: QUALITY AND IMPACT
The album featuring Open Mike Eagle, Still Rift, and Video Dave is a significant contribution to the hip-hop genre, exemplifying the resurgence of the Boom Bap style. Combining intricate lyrical content with robust production choices, the album encapsulates the essence of classic hip-hop while offering a contemporary twist. The authentic sound, reminiscent of the golden era of hip-hop, is complemented by laid-back yet impactful rhythms and sharp lyricism. Each track offers a unique perspective, reflecting personal experiences and broader societal themes.​
BOOM BAP’S RESURGENCE: UNDERSTANDING THE REVIVAL
The Boom Bap genre, characterized by its distinctive drum patterns and jazz-infused beats, has witnessed a notable resurgence. This revival is attributed to a confluence of societal factors and the evolving landscape of hip-hop. Artists are embracing the lyrical focus and story-driven narratives that marked the golden age of hip-hop, striving to rekindle that connection with listeners who crave meaningful content. The digital age has played a crucial role, empowering a new generation of artists to create and share their work without traditional constraints.​
INFLUENCE ON NEW ARTISTS AND THE GENRE
The impact of Open Mike Eagle, Still Rift, and Video Dave on the emerging hip-hop scene has been profound. As mentors and collaborators, they have significantly shaped the trajectories of new talent, integrating their unique styles into the diverse tapestry of contemporary hip-hop. Their commitment to artistic integrity serves as a cornerstone for aspiring musicians. By fostering creativity and supporting emergent talent, they are not only shaping the current landscape of hip-hop but also ensuring its vibrant future.​
THE FUTURE OF HIP-HOP AND BOOM BAP
Reflecting on the contributions of Open Mike Eagle, Still Rift, and Video Dave, it becomes evident that the Boom Bap genre stands at an intriguing crossroad. These artists have embraced traditional elements while introducing fresh perspectives and sounds that resonate with both nostalgic listeners and new audiences. Their ability to combine classic sampling techniques with contemporary themes highlights the genre’s adaptability in an evolving musical landscape. The resurgence of Boom Bap demonstrates a vibrant appreciation for its foundational elements, and as artists navigate the balance between honoring the past and embracing the future, the contributions of Popular Industries serve as a testament to the enduring legacy of Boom Bap.
For more insights into the evolving hip-hop scene and in-depth artist features, stay tuned to GUMM Magazine.
